Sustainability
We can do it
As one of Hungary’s leading bank groups, we wish to contribute as actively as possible to the sustainable development of our social, economic and natural environment. For this reason, we are striving to take account of the needs and interests of our social, economic and natural environment in our decisions.
Based on the four-year growth strategy set for the CIB Group in 2022, the banking group has set itself the goal of becoming the primary bank of its customers. The main component in this approach is to simplify bank processes, improve customer satisfaction, and digitalisation, which has an important role in sales and the service model.
In the Business plan 2022-2025, the Intesa Sanpaolo Group defined its fundamental strategic directions and objectives for the period, and in line with this, the CIB Group, together with its Parent Company, also formulated a further breakdown of these at local level. Accordingly, the bank, as a universal financial service provider for all customer segments, aims at long-term and sustainably profitable operation. The CIB Group’s strategic commitment for digitalisation covering the full spectrum of back and front-end operation leads to the optimisation of sales channels and thus to increased business volumes.
The pillars of CIB Group’s strategy are as follows:
- Increasing commission income generation capacity
- Increasing market share while maintaining portfolio quality
- Further developing and strengthening digital sales and strategy
- Simplifying processes and increasing the proportion of value-creating activities
- Modernising the IT architecture, ensuring stable operations
- Implementing the ESG (environmental, social and governance) strategy
- Further strengthening employee motivation and engagement
We aim to achieve our objectives by considering and implementing sustainable development and responsible operations. We operate on the basis of eight core values that support sustainability (see our Vision and Values sub-page for more details), and are supported by our high level of corporate governance and decision-making processes.